Assistant Manager, Analytics

Responsibilities:

• Conduct in-depth analysis across mall performance, CRM, campaign effectiveness, and digital engagement to uncover customer needs and drive strategic insights.
• Analyse business data to extract actionable insights, identify trends and growth opportunities
• Develop and maintain automated dashboards and reports to support performance tracking, strategic planning, and data-driven decision-making.
• Design and implement validation frameworks to ensure accuracy and reliability of customer data used in various analysis.
• Collaborate with cross-functional teams to improve data hygiene and streamline campaign targeting processes
• Other ad-hoc business requests on information or data analysis

Requirements:

• Minimum 5 years' relevant experience in Data Analytics. Experience in Loyalty Programs / Retail / FMCG / Shopping Mall environments is a plus.
• Proficient in SQL development (procedures, functions, packages); experience with Tableau or other BI tools is highly preferred
• Experience in ETL, building and maintaining analytic datamarts is a plus
• Strong technical and analytical skills with a passion for uncovering business insights, conducting comparative analysis, and managing large datasets efficiently
• Proven ability to translate business objectives into clear analytical requirements, ensuring data solutions are aligned with strategic goals.
• Comfortable switching between Excel, SQL Developer, and BI tools to efficiently deliver insights and meet analytical goals
• Good command of written and spoken English and Cantonese
• Candidates with less experience may be considered for the Senior Officer, Analytics role.

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