Content & Social Media Manager

Feb 23, 2026

Responsibilities:

Lead the creation, implementation, and management of a comprehensive social media strategy for all K11 malls to amplify brand presence across different locations.
Plan, develop, and create bilingual creative content for multimedia promotional materials and online platforms covering fashion, lifestyle, design, arts and crafts, food and beverage, wellness, and more.
Work closely with mall marketing and operations teams to produce high‑quality content and engaging social copy that aligns with the company’s branding, creative direction, and standards.
Partner with KOLs, influencers, and content creators to generate viral content and maximize audience engagement.
Serve as the gatekeeper for all public‑facing content and publications, including proofreading, fact‑checking, and ensuring accuracy before release.
Contribute to content strategy, creative direction, and style across in‑house content and social media formats, and remain hands‑on when needed.
Collect and analyze search engine and marketing data to develop strategies that enhance the effectiveness of digital content.
Monitor KPIs such as engagement rate, follower growth, and conversion metrics, and assist in optimizing paid campaigns and improving search visibility.
Conduct research projects based on thematic topics.

Requirements:

6 to 8 years of experience in Digital Marketing, Social Media, or agency roles, preferably within luxury retail, fashion, lifestyle media, or related industries.
Degree holder (or equivalent qualification) in Journalism, Communications, Marketing, Advertising, or related disciplines.
Experience leading a team of designers, photographers, and videographers in end‑to‑end content production.
A strong team player with excellent interpersonal skills, able to work independently when required.
Excellent time management skills and the ability to meet tight deadlines.
Self‑motivated, flexible, resourceful, and highly responsible.
Passionate about fashion, trends, lifestyle, art and design, F&B, gadgets, and wellness, with strong knowledge of these areas.
Strong sense of styling, creativity, and art direction.
Well‑established connections with freelancers and creative agencies, such as photographers, video producers, stylists, KOLs, and influencers.
Solid experience in creative and digital content production.
Willingness to work on public holidays occasionally.

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