Senior Officer, Marketing

Responsibilities:
 

• Support the planning and execution of social media activities for K11 malls by assisting in the roll‑out of social media strategies across different locations
• Plan, develop, and create bilingual creative content for multimedia promotional materials and online platforms covering fashion, lifestyle, design, arts and crafts, food and beverage, wellness, and more
• Work closely with mall marketing and operations teams to produce high‑quality content and engaging social copy that aligns with the company’s branding, creative direction, and standards.
• Partner with KOLs, influencers, and content creators to generate viral content and maximize audience engagement.
• Serve as the gatekeeper for all public‑facing content and publications, including proofreading, fact‑checking, and ensuring accuracy before release.
• Contribute to content strategy, creative direction, and style across in‑house content and social media formats, and remain hands‑on when needed.
• Collect and analyze search engine and marketing data to develop strategies that enhance the effectiveness of digital content.
• Monitor KPIs such as engagement rate, follower growth, and conversion metrics, and assist in optimizing paid campaigns and improving search visibility.
• Conduct research projects based on thematic topics.

Requirements:
 

• Minimum 3 years of experience in Digital Marketing, Social Media, or agency roles, preferably within luxury retail, fashion, lifestyle media, or related industries.
• Degree holder (or equivalent qualification) in Journalism, Communications, Marketing, Advertising, or related disciplines.
• A strong team player with excellent interpersonal skills, able to work independently when required.
• Excellent time management skills and the ability to meet tight deadlines.
• Self‑motivated, flexible, resourceful, and highly responsible.
• Passionate about fashion, trends, lifestyle, art and design, F&B, gadgets, and wellness, with strong knowledge of these areas.
• Strong sense of styling, creativity, and art direction.
• Connections with freelancers and creative agencies, such as photographers, video producers, stylists, KOLs, and influencers.
• Solid experience in creative and digital content production.
• Willingness to work on public holidays occasionally.

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