Senior Officer, Marketing

Responsibilities:
 

• Assist in strategic planning and execution for online and offline promotion campaigns to enhance the visibility and reputation of the shopping mall
• Create and implement engaging marketing events and promotions to attract shoppers and increase footfall
• Collaborate with tenants to develop joint marketing initiatives and drive brand awareness
• Manage social media channels, website content, and email marketing campaigns to effectively communicate with customers
• Conduct market research and analyze customer insights to identify trends and opportunities
• Monitor and evaluate the effectiveness of marketing and promotion activities, providing timely reports and recommendations
• Coordinate with internal teams to ensure consistent branding and messaging across all channels
• Stay updated on industry trends, competitors' activities, and emerging marketing techniques

Requirements:
 

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in marketing / account servicing / operations, preferably in the retail or shopping mall industry
• Excellent written and verbal communication skills
• Creative mindset with the ability to think outside the box
• Strong organizational and project management skills
• Ability to work independently and collaboratively in a fast-paced environment